Search/Promotion

The following search/promotion features are included in every cmScribe site to enable easy control over your website – giving you the power to make the most of your investment.

Site Search

Site search

The site search feature is founded on new standard technologies. It indexes all of the pages throughout the site on a regularly scheduled basis, so your site’s search functionality stays up-to-date with your content changes. Users can perform keyword searches using a single search input box, and the results are sorted by keyword frequency (most relevant at the top).

Search Engine Management Capability

SEO Tools »

search engine optimization

cmScribe’s Search Engine Management tool offers natural Search Engine Optimization (SEO) that will allow the content to be continually optimized for higher placement on search engines. You can easily add meta tags and meta descriptions to each page. Meta data tags are not meant to be static; they are meant to be changed when page content changes. This function allows optimization on a regular basis.

URL Stability

URL stability

No more question marks or long strings of convoluted alpha numeric characters and page ID numbers. With this feature, your URLs are automatically generated when you set up a new page; they’re assigned stable, short names; and they’re easy to alter and control by site administrators. This feature makes it easy for visitors to find what they’re looking for and remember page locations for bookmarking. It also makes it easy for search engines to index pages. URL stability becomes especially handy when importing or entering a large data set, like a catalog, and in combination with e-Commerce functionality.

Friendly URLs

This feature gives you the ability to assign alternate URLs to specific pages throughout your site. Friendly URLs can be used to track a marketing campaign or provide multiple opportunities for users to find your content via search engines. Note: Tracking is dependent on your website statistics package, provided by your hosting company.

Hidden Pages and Invisible Pages

The hidden pages feature gives you the ability to create a page that’s outside of the site navigation and can only be accessed by entering the exact URL, or page address. This feature is an invaluable marketing tool. Use it to create landing pages for online marketing promotions – by directing visitors to a specific URL, you can track how many people visited that URL and thereby measure the success of your promotion. You can also create slightly different versions of the same page. This way, visitors who are coming to the URL through different means are greeted with a page that’s customized to their experience or geographic location and you can track the activity of each separate URL. These pages sit outside of your navigation so they don’t “clog up” the navigation when you’re logged into a page, and if you should want to “unhide” a page and add it to your site’s navigation it’s a simple two-step process.

Hidden pages are not to be confused with private extranet pages that require a log-in. Any user who knows the URL of the hidden page will have access to it.

The invisible pages feature is useful for building parts of the site that aren’t ready for public viewing. Invisible pages are part of the site navigation but, like hidden pages, cannot be accessed unless you know the exact URL of the page. You can turn the page’s visibility on and off, much like flipping a light switch. When the page visibility is on, the page appears in the navigation and the public can view the page. When it’s off, the page becomes invisible.

 

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